Expert guidance for students, parents, and counselors navigating the college search. No fluff — just practical advice backed by experience.
Rankings only tell part of the story. Here's how to find a college that actually fits who you are — your learning style, your goals, and the life you want to live.
After thousands of conversations with families, here are the things counselors wish every parent understood before the college search begins.
Most campus visits follow a script. Here are the questions that break through the marketing and reveal what a school is really like.
FAFSA, CSS Profile, merit aid, need-based aid, work-study — financial aid is confusing. Here's a plain-English guide to paying for college without drowning in debt.
Research shows that college 'fit' predicts student success better than selectivity. Here's the science behind personality-based matching and why it matters.
Admissions officers don't count activities — they look for depth, leadership, and impact. Here's how to build an extracurricular profile that stands out.
From PSAT prep to decision day — a detailed month-by-month timeline covering every deadline, test date, and milestone in the college application process.
From visa requirements to financial aid for international students — everything you need to know about applying to American universities from abroad.
Twenty thoughtful questions. Five minutes. A personalized college match report built around who you actually are.
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